This one

but no, no

No

So 'what are we doing?' and 'why are we doing it?'.

I think we're experimenting with a new medium which, by removing the professional constraints of other media, and in not requiring the printing of thousands of copies, which have to be such that someone will risk paying for their production, allows 'raw thinking' to occur in public, and not just in the hidden minds and notebooks of people thinking.